The experience, learning and challenges that shaped how I work.
I am a marketing and communications professional with experience across brand communication, social media, content development, campaign execution and project coordination.
I work comfortably between strategy and implementation - from researching audiences and brand challenges to developing communication materials, content plans and creative briefs, and coordinating the feedback, people and deadlines needed to bring ideas to life.
My background includes agency, in-house, freelance and competition experience, supported by academic training in advertising and continued learning in email marketing, inbound and digital communication.
PROFESSIONAL EXPERIENCE & PROJECTS
July 2025 – February 2026
Brand Assistant
Econt Express
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Supported internal, partner and customer communication across company initiatives, service updates, office activities and corporate events.
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Created and adapted communication materials for different audiences, ensuring that information remained clear, accurate and consistent.
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Coordinated content, approvals and deadlines between internal teams, regional offices and external partners.
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Supported the planning and communication of office celebrations by collecting stories, photographs and videos from teams across the country.
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Contributed to the organisation of a corporate Christmas event for more than 500 employees, including invitations, programme materials and communication with participants and partners.
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Researched opportunities and supported improvements to an internal communication platform used across a company network of more than 4,500 users.
Internal Communication · Events · Content Coordination · Stakeholder Management
November 2025 – January 2026
Freelance Social Media Campaign Manager
International Campaign
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Coordinated creators, content and communication workflows throughout a three-month international social media campaign.
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Managed content briefs, feedback, revisions and publishing across different stages of the campaign.
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Wrote and adapted campaign copy and communication materials for different audiences and social media channels.
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Tracked deadlines, project expenses and campaign progress, and supported the preparation of the final report.
Creator Coordination · Campaign Delivery · Copywriting · Reporting Support
March 2025 – April 2025
Brand Strategy & Visual Identity
VIVACOM Regional Grant · Dobrich Zoo Centre
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Contributed to the development of a communication and visual direction for a regional social initiative focused on creating an accessible educational environment for children and families.
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Developed the project’s positioning, target audience, values and key communication direction.
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Worked on the project’s key messages and structured the information to make it clear, accessible and human.
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Contributed to the visual identity, including the logo concept, colour palette, typography and brand guidelines.
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Structured and presented the final brand strategy and creative direction.
Brand Strategy · Key Messaging · Visual Identity · Information Structure
July 2024 – April 2025
Social Media Marketing Specialist & Project Coordinator
Anomaly.bg
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Worked across content planning, social media communication and project coordination for more than 10 brands on Instagram, Facebook, TikTok and YouTube.
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Developed content ideas, captions, monthly plans and creative briefs based on each brand’s objectives, audience and tone of voice.
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Communicated directly with clients, presented ideas and coordinated feedback, revisions and approvals with designers and other team members.
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Managed multiple projects simultaneously, keeping track of deadlines, content status and publishing schedules.
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Worked with influencers, UGC creators and campaign partners as part of different content and communication initiatives.
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Reviewed content performance through Meta Business Suite, Instagram Insights, TikTok Analytics and YouTube Studio, using the findings to support reporting and future planning.
10+ Brands · Multi-Platform Content · Client Communication · Project Coordination
COMPETITIONS
AdVenture Student Competition 2025
European Finalist
Media & Strategy Director · Team Charitage
Contributed to the development of an integrated campaign for Taylors of Harrogate that positioned tea as a simple ritual for slowing down, reconnecting and returning to the present moment.
The strategic direction was informed by primary research involving more than 920 survey participants and 15 in-depth interviews.
My contribution included the campaign strategy, media direction and touchpoint logic, helping translate the central consumer insight into connected digital, out-of-home and experiential activities.
I also contributed to the preparation of the final campaign presentation and competition entry form.
Consumer Research · Strategy · Media Direction · Integrated Touchpoints
Reklamna Akademia 2025
Contributed to the strategic and creative direction of a youth-focused communication campaign for Reload, an electrolyte and glucose product designed to support hydration.
The team developed a more accessible and engaging campaign direction that connected the product with active everyday situations rather than communicating only through functional product information.
Campaign Strategy · Creative Direction · Youth Communication
AI Marketing
HackSprint 2023
Finalist
Participated in an intensive team challenge focused on marketing ideation and the practical application of artificial intelligence in the communication process.
Worked across multiple briefs within a limited timeframe, helping generate, evaluate and structure marketing concepts.
Used AI as a supporting tool for research, ideation and the development of campaign solutions.
Contributed to the rapid preparation and presentation of the team’s final proposals.
AI-Assisted Ideation · Teamwork · Rapid Problem-Solving · Presentation
Education
Bachelor’s Degree in Advertising
New Bulgarian University
2022 – 2026
Developed a broad foundation across advertising, marketing and communication strategy, combining theoretical knowledge with practical campaign and brand projects.
Key areas of study included consumer research and insight, communication strategy, brand management, integrated marketing communications, digital advertising, social media, media planning, visual communication and campaign development.
The programme strengthened my ability to move from research and analysis to a clear strategic direction, creative concept and practical communication execution.
Email Marketing, EMS & Inbound
HubSpot Academy
2026
Training in email strategy, inbound methodology, contact management, campaign workflows, segmentation principles and the use of HubSpot’s email marketing tools.
Social Media Marketing
SoftUni Digital
2024
Training in social media strategy, content planning, platform communication, community engagement and performance analysis.
Comprehensive UX & UI Design Program
SoftUni Creative
2020 – 2022
Developed a foundation in user experience, interface design, visual hierarchy, information structure and digital product thinking.
The programme strengthened my understanding of how communication, design and functionality work together across digital touchpoints.
Beyond Work
Running, strength training, reading and travel help me maintain the same qualities I value in my professional work: consistency, curiosity, adaptability and openness to new perspectives.
I am naturally drawn to experiences that challenge me to learn, think differently and become more confident in unfamiliar situations.
